
International sports & entertainment leadership
James Frewin
Advisory Board Member – Habibi PowerJames Frewin is a distinguished international sports and entertainment executive, currently serving as Managing Director, International, at the Professional Fighters League (PFL). With extensive experience in global sports management, strategic partnerships, media rights and brand development, James has held senior leadership positions at internationally recognized organizations, including WWE and IMG.
In his senior strategic role on the Habibi Power Advisory Board, James brings valuable industry expertise, international connections and strategic insight to support the brand’s global expansion. His experience in sports entertainment, commercial partnerships and international market development will play an important role in strengthening Habibi Power’s global presence and positioning it as a leading international lifestyle and energy drink brand.






