Dubai born · Global by design
A premium energy brand created in Dubai around one belief: together, we are stronger.
Explore the range
Habibi Power was born in Dubai, a city defined by ambition, diversity, and the relentless energy of people from around the world coming together to build something greater.
More than an energy drink, it is a bold, modern and culturally driven premium beverage brand with a global edge.
Dubai, UAE
World bound
Habibi Power moves beyond the traditional energy-drink story of solo performance. It celebrates the lift that comes from people moving, training, building, creating and living together — a Dubai-born expression of ambition, diversity and modern hospitality.
Inspired by Dubai’s pace, ambition and multicultural energy, Habibi Power is a modern challenger with UAE pride — not a borrowed identity. The brand is welcoming rather than exclusive, expressive rather than loud, and built around shared momentum.
Power feels better together — through crews, friendships and communities.
Friends, gym partners, late-night drives, work hustle and weekend plans.
Warm, welcoming, inclusive and always crew-first.
Clean, confident and culturally fluent, with unmistakable Dubai energy.
HABIBI POWER
HABIBI POWER
Habibi Power belongs wherever people come together: before the session, during the grind, on the drive, at the game and deep into the weekend.
From the shoreline to the stadium, the road to the city — Habibi Power is made for the moments that become stories.
Press play and step into the world of Habibi Power.
A landmark showcase for the brand at the world’s leading food and beverage sourcing event.
A powerful week for new connections
Habibi Power took part in Gulfood 2026, marking a highly successful appearance for the Dubai-born brand. The event introduced Habibi Power to new customers, opened valuable conversations and created exciting new partnership opportunities.
Held from 26–30 January across Dubai World Trade Centre and Dubai Exhibition Centre at Expo City Dubai, Gulfood’s 31st edition brought together more than 8,500 exhibitors from 195 countries and showcased over 1.5 million products.
Explore Gulfood 2026Leadership meeting · Dubai
Habibi Power CEO Deepak Ramachandran met with H.H. Sheikh Mohammed Bin Maktoum Bin Juma Al Maktoum to discuss the brand’s future vision and strategic priorities for the next three years.
The conversation focused on the targets and milestones required to grow the brand responsibly, advance its global ambitions and continue raising the standard of customer service at every stage of the Habibi Power experience.
Coming to the UAE and global markets
Habibi Power is preparing to introduce an exciting multi-flavour range, expanding the brand with more choice for different tastes, moments and lifestyles.
Planned for March 2027, the range is being developed for launch in the UAE and across global markets. It will carry the same Dubai-born identity and customer-first focus that define Habibi Power—combining bold flavour, premium presentation and an experience built around what customers want.
Direct, immediate and alive — always mid-action.
Energetic without noise; playful with intent.
We speak to the crew, the squad and the team.
Sport, rhythm, sweat, momentum and everyday motion.
Real posts, real product moments and the latest energy from the official Habibi Power Instagram page.
Energy is moving beyond classic stimulation toward lifestyle, focus, fitness, gaming, commuting and more considered zero-sugar choices.
Market figures: Grand View Research, as cited in the Habibi Power global brand presentation.
FOCUS
FLOW
FORCE
Habibi Power is built around the people who choose it. Our purpose is to create the energy, connection and experiences our customers want — meeting them in the moments that matter and making every interaction feel unmistakably theirs.
Our three-year global ambition
REACHGlobal outlook
For partnerships, distribution, retail opportunities and general enquiries, send a request to the Habibi Power team.
info@habibipower.com